True Colour Conditioner

What effect does regular colouring of hair have on hair and how does True Colour address this issue?

Hair colour can make hair more spongy. Spongy hair can act like a sponge, it will retain more moisture. At the same time, hair can also be subjected to rapid moisture loss. This could result in dry, brittle hair. Hair also loses bits of colour every time it gets wet. To ensure that hair maintains its condition it is vital to rehydrate the hair, assisting the hair to retain as much moisture as possible. To nourish hair and moisturize at the same time we added Red Palm Oil and Vitamin F. Both of these are powerful anti-oxidants that would also help hair to retain the hair colour. Beetroot Extract and Vitamin E will also prevent colour fade of chemically treated hair. Hair that loses moisture can become brittle and this can result in breakage. To strengthen hair we added Vitamin D to the True Colour Conditioner.